To say that social media has taken the world by storm these days is an understatement so naturally, using social media as a tool for marketingis a win-win situation. After all, it’s become such a magnanimous part of our lives, it’s hard to imagine a day without going through your daily scroll. Given its massive significance, one element is a no-brainer — if your business isn’t on social media, it does not exist in the eyes of the public.
For small and medium-sized agencies, social media as a tool for marketing is one of the most powerful strategies available. They can be used to drive traffic to your site, entice users to your brand, and stay connected to existing customers.
Having a social media presence that makes people scream “oh wow!” is an art but there’s plenty of legwork involved. However, fear not, that’s where social media management tool free trails come into the picture. Accordingly, you can decide whether going in for the paid version makes sense. But wait! We’re getting ahead of ourselves. Let’s first finalize the basics. Here is a list of some of the best social media apps that can help you save time and even up your social media marketing game. Remember, with the right social media tool for marketing, anything is possible!
In 2021, Facebook hit around 2.91 billion monthly active users last quarter. You see, it’s still a prerequisite for companies to be active on this platform or any other social media. It’s also the place where Buffer can work its wonders. Want to know why it is a good social media tool for marketing?
Offers a fuss-free, intuitive interface to schedule and publish posts
Supports Twitter, Facebook, Instagram, LinkedIn, and Pinterest
Checks performance and accordingly creates better content and messaging
Easily schedules updates with browser extensions and mobile apps
Organizes a seamless lineup of posts via the Social media calendar
Planable is the ideal social media tool for marketingif you’re looking to collaborate and give your social media posts that added edge and simplify as well as speed up the creative process of social media teams. You can use this social media management tool free and then decide whether it is the ideal fit for you.
Sleek, functional, and customized calendar to plan social media schedule
Collaborators gain access to a single creative plan with different permission levels
Creates posts that resemble live versions
Provides multiple views — grid, list, calendar, and feed view— for easy preview of posts
For seamlessly managing and getting accurate results for all your social media management needs, Hootsuite is a social media tool for marketingthat works impressively. Simply automate post scheduling with a few simple clicks.
Compatible with over 20 social networks — YouTube, Pinterest, Instagram
Queue posts conveniently with full scheduler
Access image assets directly from the dashboard to simplify posting
Examine trends, brand mentions, and blend conversations from supported social networks in a single thread
Custom insights on top-performing content with social analytics dashboard
If you are looking for a cost-effective social media tool for marketing, Sendible, ticks all of the boxes. Make use of thissocial media management tool freetrial to get a feel of how it works. Its pre-built reports and ability to set up keywords to target specific areas of interest make it almost effortless to keep a watchful eye on any social media mentions of your brand, areas of interest, or competitors.
Decipher most engaging content using one-click reports
Streamline workflow with post preview, bulk scheduling, and content suggestions
Find help and assistance from real people via webinars, live chat, and more
Seamless collaboration and approval of social media posts
Choose to obtain positive or negative alerts
So there you go! Be sure to take a look at these top social media tools for software agencies and pick the best social media tool for marketing. After all, today, planning and scheduling posts follow a tried and tested formula. You can’t afford to merely wing it!
We hope we’ve managed to mention at least one tool that fits you perfectly like a glove and you were able to see how social media as a tool for marketingcan be used effectively. But if we have skipped that one special social media tool you love, please do let us know about it!