The rise of AI in marketing has been met with both excitement and fear. While some marketers have embraced the technology, others have been hesitant to adopt it, fearing that it will take over their jobs and make them redundant. However, as AI continues to revolutionize the marketing industry, it’s becoming clear that it’s here to stay.
(Source: Global Market Insights)
According to market research, the size of the global AI market is projected to surpass $500 billion by the year 2023. While some experts warn that AI will kill jobs and widen wealth inequality, others argue that it will lead to long-term job growth. Regardless of your stance, it’s important to start planning for how AI will impact your work and business. To help you navigate this complex topic, we’ve identified the best AI and marketing experts to follow in 2023 for advice. Get ready to embrace the power of AI and take your marketing strategy to new heights!
1. Kirk Borne (Founder, Data Scientist, Top Influencer, Speaker, Consultant) – Data Leadership Group
- Kirk Borne is among the top AI experts in 2023 and has been a worldwide influencer in Big Data and Data Science since 2013 and is an award-winning global expert in AI and all aspects of Data Science.
- Highly active on social media and frequently appears as a guest on industry-leading podcasts.
- With his extensive knowledge and experience, Kirk is a must-follow for anyone interested in the world of data science.
What to Checkout: Podcast on Demystifying AI for the Self-Driving Enterprise and The Intersection Between Human Nature & AI
2. Paul Roetzer (Founder and CEO of the Marketing Artificial Intelligence Institute)
- Paul is among the top 10 AI experts in 2023 as he is a leading expert in blending AI into content marketing and has authored multiple books on the topic.
- A keynote speaker who has appeared at many conferences, where he focuses on educating marketers on adopting “next-gen” approaches and machine learning capabilities.
- With his extensive knowledge and experience, Paul is a must-follow for anyone looking to stay ahead of the curve in the world of marketing and AI.
What to Checkout: Webinar on Intro To AI 🤖 For Content Marketers & Comms Pros on BuzzSumo and podcast on Paul Roetzer, Marketing AI Institute
3. Marsha Collier (President at The Collier Company)
- Renowned author, consumer technology radio personality, and educator who specializes in technology, social media, digital marketing, and e-commerce.
- Authored over 45 books in the Wiley “For Dummies” series, with over a million copies sold and many of them listed on Best Sellers lists.
- Her expertise has made her among the best AI experts in 2023 and a sought-after keynote speaker at conferences. Marsha’s technology podcast has an impressive 20,000 downloads per month.
- Her book, “Starting an eBay Business For Dummies,” appeared on the BusinessWeek list of best-selling paperback business books, and her book “Ultimate Online Customer Service Guide: How to Connect with Your Customers to Sell More” ranked #4 among “What Corporate America Is Reading.”
What to Checkout: Podcast: Tech News of the Week – ChatGPT
4. Ricky Ray Butler (CEO of Branded Entertainment Network)
- Ricky Ray Butler is among the best AI and marketing experts to follow in 2023 and a forerunner in the industries of entertainment, digital content, influencer marketing, and branding.
- Regarded as an AI pioneer and the creator of the Plaid Social Labs company, which was later purchased by the Bill Gates-led BEN Group.
- His knowledge has made him a sought-after speaker who is frequently invited to speak at marketing events throughout the world.
What to Checkout: https://podcasters.spotify.com/pod/show/creative-disruption
5. Shelly Krammer (President + Chief Evalgelist of Futurum Group)
- Shelly is a principal analyst of Futurum Research and an entrepreneur who is inclined toward the world of technology.
- She is among the top AI experts in 2023 and has established herself as a notable authority in IoT, Hybrid Cloud, Big Data, and many other topics thanks to her extensive body of writings and blogs.
- Owing to her experience and expertise, she is acknowledged as one of the most significant individuals in B2B marketing.
What to Checkout: https://futurumresearch.com/research-notes/grammarly-introduces-grammarlygo-the-new-generative-ai-product-designed-to-delight-and-amaze-every-person-who-writes/
6. Chris Penn (Chief Data Scientist and Co-founder at TrustInsights.ai)
- Chris Penn is a knowledgeable leader in marketing technology, data science, analytics, and machine learning.
- Delivering multiple lectures at The MarTech Conference and other events, he has developed experience in these areas and established himself as a reliable source for MarTech coverage.
- He is considered to be among the top 10 AI experts in 2023 and has had a big impact on five important sectors that overlap marketing and AI and is a best-selling author and thought leader.
- He is also a co-host of the acclaimed marketing podcast Marketing Over Coffee and one of Onalytica’s Top 100 AI in Marketing influencers.
What to Checkout: https://www.marketingaiinstitute.com/blog/expert-spotlight-christopher-penn and How to Improve your AI Prompts
7. Zeeshan Usmani (Director for WALEE)
- Zeeshan is among the best AI experts in 2023, is well accomplished, and is the Director of Data Science and Marketing Analytics. He also collaborates with CodeNinja Inc. as a Senior Advisor for Artificial Intelligence.
- Zeeshan is an expert in AI-driven marketing solutions such as social and headless commerce, influencer networks, scenario planning, analytics, and consumer segmentation.
- He has a wealth of experience working with numerous major and medium-sized organizations.
What to Checkout: https://zeeshanusmani.com/
8. Rana El Kaliouby (Co-Founder/CEO of Affectiva and Deputy CEO of Smart Eye)
- Rana was previously the co-founder and CEO of Affectiva, a business that Smart Eye acquired and now serves as deputy CEO at Smart Eye. She is widely recognized as a thought leader and machine learning specialist.
- A well-known author of the book “Girl Decoded: A Scientist’s Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology” (to be released by Penguin Random House in April 2020) and a frequent lecturer on AI ethics and eliminating AI prejudice at conferences.
- Rana, earning a spot among the best AI and marketing experts to follow in 2023, has a background in science, entrepreneurship, and angel investment. Rana is credited for founding Affectiva and establishing the discipline of Emotion AI.
What to Checkout: Ignite your AI Curosity with Rana el Kaliouby
9. Ronald van Loon (CEO and Principal Analyst of Intelligent World)
- As one of the top 10 global influencers in the field of AI and machine learning and being among the top AI experts in 2023, Ronald is a well-known thought leader and has given keynote talks at significant events centered on AI, big data, IoT, data science, and analytics.
- He is a renowned author and a coveted public speaker. Besides serving as the CEO and primary analyst of Intelligent World, Ronald also served as a director for Advertisement until it was acquired by Digital Power and as a member of the advisory board for the online training platform Simplilearn.
- He is acknowledged as a global influencer on AI, machine learning, and digital transformation by Thinkers360 and regularly offers his insights to a global audience on topics related to artificial intelligence, data science, big data, and predictive analytics.
What to Checkout: The Journey to Create a Data and AI Education Portal
10. Cathy Hackl (Founder of Journey)
- Cathy is an eminent specialist in the metaverse and technological futurism, having profound experience in many metaverse-related fields.
- She is in the top 10 AI experts in 2023 and has authored numerous books demonstrating her in-depth understanding and experience on the subject.
- BigThink named her one of the Top 10 Most Influential Women in Tech in 2020 in honor of her accomplishments.
- She co-founded Journey and is known as the “Chief Metaverse Officer,” leading the largest brands in the world in creating metaverse strategy.
What to Checkout: What Does Generative AI Mean for your Brand & What Does It Have to Do with the Future of the Metaverse?
So there you have it! The best AI and marketing experts to follow in 2023 to ensure your knowledge of AI only expands when dealing with marketing technology. The AI software market has been witnessing phenomenal growth in recent years, with a current worth of over $70 billion. Enterprises are heavily investing in AI-powered products to enhance the efficiency of both machines and humans. This has resulted in a steady increase in revenue from artificial intelligence, with projections indicating that it will reach $126 billion by 2025.