Leadership in any industry can be a tricky tightrope to walk, and for a software agency leader, the stakes are even higher. You might be well-versed in the creative or technical side of things, but when it comes to running the show, it’s a whole different ballgame. After all, you’re constantly juggling multiple responsibilities and managing a team of diverse individuals.

Whether you’re a first-time leader or simply looking for fresh perspectives, we’ve put together a list of the top 10 books to help guide you through the transition from follower to leader. While nothing beats the wisdom of a real-life mentor, these books will provide valuable insight, fresh perspectives, and inspiration to help you become a successful software agency leader. So, whether you’re looking to scale your business or develop a solid business plan, let’s dive into our must-read list for agency leadership to drive growth and success.

1. “The Five Dysfunctions of a Team: A Leadership Fable” by Patrick Lencioni

Everyone knows teamwork is key to achieving success. While many books out there claim to have the secret to building a cohesive and effective team, “The Five Dysfunctions of a Team: A Leadership Fable” by Patrick Lencioni stands out from the pack. 

       Through the captivating format of story-telling, Lencioni:

  • Teaches how to build a cohesive, effective team
  • Examines common team dysfunctions such as lack of trust, fear of conflict, and poor accountability
  • Provides practical advice for overcoming these dysfunctions and fostering a healthy team culture.

2. “Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty” by Patrick Lencioni

This book is a must for anyone looking to build long-lasting client bonds that are based on trust, respect, and open communication. It challenges us to face our fears head-on and strip down to the core of what really matters: authenticity, vulnerability, and genuine relationships. Doing so helps us shed the protective layers that keep us from truly connecting with our clients

       The book teaches you to:

  • Delve into the art of building lasting relationships with clients by revealing the three fears that hold us back from developing a client-focused mindset.
  • Overcome the common fears that hold hinder forming authentic connections with clients – the fear of losing control, looking foolish, and being vulnerable.
  • Gain valuable insights into why client loyalty is crucial and why it is vital for success in any service-based business.

3. “Taking People with You: The Only Way to Make Big Things Happen” by David Novak:

As a leader, it’s easy to fall into the trap of thinking that you have to do everything yourself. After all, you’re the one with the vision, the one who’s driving the project forward. But the truth is, no matter how skilled you are, you can’t make big things happen alone. You need a team behind you, people who share your vision and are willing to work hard to make it a reality.

      This book:

  • Explores why leadership is imperative and how to inspire and motivate others to achieve great things.
  • Discusses how to create a transparent culture that is accountable and strives for integrity and to inspire others.
  • Offers practical advice on how to build a team and foster a positive work culture.

4. “Traction: Get a Grip on Your Business” by Gino Wickman:

Imagine being the captain of a ship, sailing towards a new and exciting destination. You know exactly where you’re headed, and you have a clear picture in your mind of what the end result should look like. But as you set sail, you suddenly find yourself struggling to keep the ship on course. That’s where this book comes in! 


  • offers a practical, no-nonsense approach to managing your business, with actionable tips and strategies that can be implemented immediately.
  • Teaches how to identify and prioritize key initiatives, implement systems and processes, and get traction in your business.
  • Discusses how to build a healthy organizational culture and foster teamwork.

5. “EOS: Entrepreneurial Operating System” by Gino Wickman

Are you an entrepreneur struggling to keep your business afloat? Rather than making progress, do you feel like you’re constantly putting out fires instead? If yes, look no further than the Entrepreneurial Operating System, or EOS.

      The book:

  • Helps get a grip on your business and offers a holistic framework for improving the health and performance of a business. 
  • Teaches how to implement key processes and systems to achieve success, including vision, people, data, issues, and processes.
  • Discusses how to build a healthy organizational culture and foster teamwork.

6. “A-Team: How to Build One” by Patrick Lencioni

In today’s world, success is not just about working hard; it’s about working smart. That’s where the concept of the ‘A-Team’ comes in. It’s a group of individuals who come together, each bringing their unique set of skills and strengths, to achieve a common goal. 


  • Uses real-life examples, case studies, and practical advice to show what it takes to build an A-Team.
  • Discusses the importance of selecting the right people, fostering a positive team culture, and managing conflict effectively.
  • Offers practical advice on how to build a high-performing team and achieve success as a leader.

7. “The Lean Startup” by Eric Ries

“The Lean Startup” is more than just a book. It’s a movement, a philosophy, and a way of thinking about business that has taken the world by storm. At its heart, the book is a blueprint for creating a successful startup no matter what the overwhelming odds.

      It also:

  • Provides a method to develop and launch successful products and businesses.
  • Teaches how to validate ideas, build minimum viable products, and iterate quickly to achieve success.
  • Emphasizes the importance of customer feedback and rapid iteration to ensure that products and businesses are built with the customer in mind.

8. “Drive: The Surprising Truth About What Motivates Us” by Daniel H. Pink

‘Drive: The Surprising Truth About What Motivates Us’ is a read that gives you the feeling of going on a journey of discovery about what really motivates people and what drives them to succeed.


  • Examines the science of motivation and what really drives people to perform at their best.
  • Discusses the limitations of traditional motivators such as money and rewards and the importance of autonomy, mastery, and purpose in driving motivation.
  • Provides insights and practical advice for how to create a workplace culture that motivates and inspires people.

9. “The Lean Entrepreneur” by Brant Cooper and Patrick Vlaskovits

The Lean Entrepreneur is an intriguing and thought-provoking book that delves deep into the world of entrepreneurship. It presents a fresh perspective on the process of starting and growing a successful business.

      The book:

  • Teaches how to use Lean Startup principles to develop and launch new products and businesses.
  • Offers practical guidance on how to validate ideas, build minimum viable products, and iterate quickly to achieve success.
  • Emphasizes the importance of customer feedback and rapid iteration to ensure that new products and businesses are built with the customer in mind.


10.  “Good to Great: Why Some Companies Make the Leap and Others Don’t” by Jim Collins

Imagine a world where businesses were like rockets, blasting off from the launch pad with equal force, but with very different destinations. While some soar to reach unimaginable heights and creat unforgettable legacies, others barely make it off the ground before crashing back to earth. What separates the two? That is the question at the heart of this book.


  • Examines the characteristics of successful companies and what sets them apart from mediocre ones.
  • Discusses the importance of leadership, decision-making, and the right people in achieving great results.
  • Provides insights and practical advice for how to build a great company and achieve long-term success.

So what are you waiting for? Get out there and get busy reading these books, and start your journey toward becoming a one-of-a-kind software agency leader! But don’t stop there! With the knowledge and inspiration from these books, you can now carry on exploring, experimenting, and challenging yourself to be the best leader you can be.

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